When you are hired to manage a Google Ads account for your client, there is a pretty good chance that you would want to stay on your toes. This is not the sort of job that anyone can do in the course of a nine am to five pm work schedule. While you can get much of your important work done during this interval, you should bear in mind that there is no real telling when a major change might occur that would force you to adopt brand new strategies lest you start to fall behind.
A great way to make it so that nothing ever gets by you is to link the Ads account that you are managing to a search console. This is because of the fact that you can easily glance over crucial data such as the average CTR on Google Ads without having to go anywhere specific. The truth of the situation is that even just a few seconds can make the difference between your client’s account finding success or falling into a downward spiral.
Doing this will make things a whole lot easier for yourself too, so it’s not just your client that you should be thinking about in this regard. Your job is a tough one because it requires you to keep an eye on everything no matter how late at night it might be. Ad performance can suddenly shift at the drop of a dime, so you should strive to avoid making that happen otherwise your client would fire you and that will send your career into a tailspin that can last a really long time.